Our History
Stupid Trucking started on a dare and a CB radio joke in the 1980s. Our founder, a veteran trucker with uncommonly dry wit, once answered a client’s complicated logistics question with: “Look, this is just stupid trucking.”
The name stuck better than he expected.
What began as a one-truck operation has grown into a fleet of shiny blue trucks with a reputation for not taking ourselves too seriously. We’ve hauled everything from rubber ducks to industrial widgets, and we’ve done it all while maintaining our founding principle: if you’re going to hire people who think GPS stands for “Go Pretty Slow,” you might as well own it.
Our Mission
Deliver freight reliably, efficiently, and without boring anyone to death in the process.
While other companies bombard you with jargon about “logistical synergy,” we prefer a direct approach: get the job done, answer your calls, tell you where your shipment actually is.
Our mission statement: “To move freight professionally while maintaining the revolutionary concept of honest communication about driver capabilities.”
Translation: we aim to be competent at trucking and incompetent at corporate speak.
Strategic Stupidity
We’ve built our business around what we call “strategic stupidity” – the kind that challenges convention rather than basic road safety.
There’s a difference between stupid and ignorant. Ignorance is a condition; stupidity is a strategy. Our team isn’t afraid to ask the obvious questions or try the seemingly simple solutions, because that’s often how problems actually get solved.
When everyone’s comfortable admitting they don’t know everything, issues get resolved faster. We’ll take a “stupid” idea that works over a “brilliant” one that doesn’t, every time.
Result: a company culture that’s honest about what we know, what we don’t, and where your freight currently is.
Why It Works
Turns out customers prefer knowing where their freight actually is over being impressed by logistics terminology they don’t understand. They like getting straight answers from dispatch instead of corporate-approved responses that don’t answer their questions.
We’re not the smartest trucking company, but we might be the most honest about what we know, what we don’t know, and whether your driver has figured out which way is north yet.
Meet Gary
That gopher on our trucks is Gary. He’s our unofficial mascot and the only team member who’s never gotten lost on a delivery route. We keep him around for morale and because he looks good on merchandise.
The Numbers
- Founded: 1980s (exact date lost in CB radio static)
- Fleet: However many blue trucks you see on the highway
- Coverage: 48 US states, most of Europe
- Customer Satisfaction: “At least it got there” – 3.2 stars
- Driver Retention: Surprisingly high (they keep forgetting to quit)
- Gary’s Navigation Record: Perfect